Welcome. Your Legacy journey to success starts here.
Taking the first step.
The first step of any journey is always the hardest – and that’s where I come in.
I work exclusively with charities of all shapes and sizes to support the development of Legacy Strategies and to help deliver Legacy Campaigns. I can help you to attract new Legacy Donors and to successfully steward your existing ones.
I have the knowledge and hands-on experience of the challenges you face. Time is a precious resource and raising awareness of your cause can be difficult in a very competitive sector.
I take the time and make the effort to find your niche to help you to communicate your impact with a tailored, personal approach.
Give me a call and share your journey with me.
Use my map of experience.
Every organisation has unique needs, resources and talent. We know that. So we’ll listen to you, talk about what you want to achieve and agree a plan with you.
I know that to get you started on your Legacy journey you’ll need your own map – a bespoke Legacy Strategy that is unique to your charity, because let’s face it – you are unique.
But before you can take your first step towards a successful Legacy campaign, your Fundraising Strategy needs to be aligned so that it doesn’t conflict with your new Legacy plans.
I can help you to write or review your Fundraising Strategy so that each supports the other while both being in unison.
A strong case for support, backed up by inspiring Legacy case studies is the key to unlocking your donors to take the action you want. I can take you through the entire process of collecting and writing compelling content to achieve these goals.
Once all of these things are in place, I can create a sweep of bespoke Legacy Marketing materials that will see your results grow – fast.
If you’re not yet ready to take on a full-time Legacy Manager, I provide interim support (for up to 3 days a month) or help you to recruit. Maybe you could consider up-skilling an existing team member. I offer a coaching program designed to get people up to speed quickly.
Every journey starts with the first brave step. Let me join you when you take yours. – Sanita Guddu, Founder of Persuasion
Find out more about me
Barrie Hodge, Head of Fundraising at St Basils Youth Homelessness Charity
"Sanita has been a total joy to work with. Her guidance through the development of our legacy strategy has been invaluable to us. As a charity that has never typically benefitted from legacies, it was important we worked with someone who understood that world.”